Google Secrets - Keyword Factors and Page Relevance
Sunday, May 11th, 2008Keywords are intrinsically related to search terms – those words and phrases that
people enter into a search engine to find specific information. Most people enter 2 to
5-word phrases in Google to find what they are looking for. Google in turn analyzes
all pages in its index and lists the pages which contain those search terms. Each
website usually contains one or two keywords that are repeated more often than
others throughout the site. These keywords dictate the “theme” of a website, and will
be discussed later on.
How well you can define the theme of your site, and how well you can optimize the
use of keywords that comprise the theme of your site, will greatly influence your
ranking with Google.
Google determines the most relevant web pages based on a hypertext search and
analysis of your site AND of other sites that contain links to your site. Specifically,
Google looks to see if the text of a link (the clickable portion) that points to your site,
the title of the linking page, and other content on the linking page, also contain your
keywords.
